3 ways to make your
AI assistant on-brand
Congratulations! So you’ve invested in an AI assistant and are ready to take your business places. Not only have you simplified customer interactions, many of your repetitive tasks will now be managed by your intelligent chatbot 24/7. But that’s not all.
Your AI assistant is your brand ambassador. It’s probably the first interaction your customers and prospects will have with your company. That’s big, right? Wondering how to mold your assistant as your best representation on digital? Well, here you go. 3 effective ways to tailor your AI assistant for best results, complete with your quirks and all!
Customize the interface
to make it look familiar
So is it all about the looks, then? Uh well, yes and no. One of the biggest ways people form brand associations is by visually connecting it to colors, symbols, and emblems. Think of it this way. James Bond is James Bond, no matter who essays the role, by dint of the character streaks we all know and love. So whether your AI assistant is on the website or messenger, the shared brand elements help customers associate it with you.
So what are these brand elements that can be brought out on the interface? Here’s a checklist.
Colors
Paint your assistant in your primary color. Or let it pop in your accent color. Take care to use the same pattern of colors on all your channels so you can leverage the recall value if prospects arrive from elsewhere.
Logo
Your logo is perhaps your best remembered brand element. People could remember it from anywhere - your visiting card to a digital ad. Use a black or white version of your logo so it contrasts well against the solid color of the chatbot skin.
Typography
Is a warm or peculiar font part of your brand identity? Bring it onto the chat interface. Make sure it’s legible, be it for single-phrase answers or a wall of text (as in the case of policies), so you don’t compromise on readability.
Images
Let your distinct visual style shine through. Choose images for promotions and services with your offline and digital marketing collateral in mind.
Create a persona to define
your AI assistant’s personality
Some people have a knack for connecting with people, making them perfect for customer-facing positions. As the company’s digital representative, your chatbot should be able to reflect qualities your audience appreciates. Think of some of your superstar representatives and consider these questions:
So what are these brand elements that can be brought out on the interface? Here’s a checklist.
What are some of their positive traits?
How do they engage with customers?
Are they passionate, approachable, or funny?
Do they pepper their conversations with anecdotes and examples?
Also, jot down the basic traits that your target audience seem to prefer.
Do your customers like experienced personnel who can make suggestions, or young, enthusiastic people?
Have you observed a gender preference?
Is there a specific age preference?
Such questions will help you craft a persona with favorable customer-preferred traits. You can even flesh out its likes and interests and frame responses for sample scenarios. More on that below.
Set the language and tone
to match your brand voice
Once the persona is in place, you’ll find a good pace writing chatbot conversations, no sweat. You’re already versed with your brand voice. Now let the persona’s quirks guide how your assistant responds to different queries. It goes without saying that making the language nuanced should not lead to overcomplicating things. The goal is to craft clear and succinct messages while retaining your brand values.
